ह्या शेतकऱ्यांनी पिकवलेल्या भाज्यांच्या पॅकिंगवर सुद्धा क्यूआर कोड असतो.

प्रत्येक पॅकिंग वर एक क्यूआर कोड असतो. मग ती वीस रुपयाची कोथिंबीरची जुडी असो का दोनशे रुपयाचे द्राक्ष.

30

आमचे इतर लेख वाचण्यासाठी फेसबुक पेज लाईक करा
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कपड्याच्या धाग्यापासून ते चवीपर्यत अगदी प्रत्येक गोष्टींचा ब्रांड आता झाला आहे. शेती क्षेत्रामध्येदेखील ब्रांड मार्केटिंग आता जोरात सुरु आहे.  भाजीपाला असो का हंगामी फळं असो. आता शेतकरी आणि शेतकरी कंपन्या पण यात मागे नाहीत.

नाशिकच्या सह्याद्री फार्म्सबद्दल माहित नाही असे क्वचितच लोक तुम्हांला सापडतील. सह्याद्रीचे सगळेच प्रयोग भन्नाट असतात त्यातून अनेकांना वेळोवेळी प्रेरणा भेटत असते. त्यातील एका वेगळ्या प्रयोगाची माहिती आपण या लेखात घेणार आहोत. 

क्यूआर कोड हा आत्तापर्यत प्रक्रिया केलेल्या आणि हाय प्रोफाईल कंपन्यांच्या वस्तूवरचं असतो. सह्याद्री फार्म्स ह्या शेतकरी उत्पादक संघटनेतून बाहेर पडणाऱ्या भाजीपाला बास्केटमध्ये प्रत्येक पॅकिंग वर एक क्यूआर कोड असतो. मग ती वीस रुपयाची कोथिंबीरची जुडी असो का दोनशे रुपयाचे द्राक्ष.

प्रत्येकावर एक क्यूआर कोड. हा कोड स्कॅन केलावर ते फळं, ती भाजी नक्की कुठल्या प्रजातीची आहे. ते कोणत्या शेतकऱ्यांनं, नक्की कुठल्या शेतात पिकवलं त्या मागची स्टोरी वगैरे दाखवणं काहीसं अवघड नव्हतं. पण हा शेतमाल बांधावरुन उत्पादक संघाच्या स्टोरेज पर्यंत येईपर्यंतच्या गाडी खर्चापासून, ते सामान्य ग्राहक विकत घेई पर्यंतची संपूर्ण मूल्यसाखळी (कोणाला किती पैसे मिळतायत) पारदर्शक करून दाखवणं हे टेक्नॉलॉजीकल चॅलेंज तर होतंचं.

पण त्याहून मोठं चॅलेंज होतं डेटा इंटीग्रिटीचं. ती विश्वासार्हता सह्याद्री शेतकरी उत्पादक संघटनेच्या एकरा हजार शेतकऱ्यांची मेहनत आणी ब्लॉकचेन सारख्या अफलातून तंत्रज्ञानाच्या जोडीनं आम्ही शेतीच्या, ह्या पूर्ण फार्मर टू कंझ्यूमर सप्लायचेन मध्ये अमुलाग्र बदल करण्यासाठी गेल्या वर्षी पासून राबतोय.

ब्लॉकचेन सारखं तंत्रज्ञान काय बदल घडवून आणू शकतं हे असंख्य केस स्टडीज मधून पाहिलं वाचलं असेल. त्यात आमचीही एक भर. भारतातल्या सर्वात मोठ्या शेतकरी उत्पादक संघटने सोबत!

ह्या प्रत्येक क्यूआर कोड्स मध्ये त्या उत्पादना संबंधी शेतकऱ्याचा फोटो नाव गाव, उत्पादनाला मिळालेला भाव (जो की मार्केट रेटच्या तुलनेत किती आहे! आणी बाहेर किती मिळाले असते, हा डेटा सध्या बाजारसमित्या कडून उचलून त्यावर आम्ही काम करतोय), गाडीचा खर्च, प्रोसेसिंग खर्च, आणी बाजारात येईपर्यंत त्यावर वाढ झालेलं वॅल्यू ऍडीशन सारं काही! पूर्ण सप्लाय डेटा आमच्या ब्लॉकचेन प्लॅटफॉर्म वर उपलब्ध असलेली.

तर. ह्या सरत्या वर्षा अखेरीस आमच्या ब्लॉकचेन सिस्टम्स वरून 2 मिलियन क्यूआर कोड्स छापल्या गेलीयत. 2 मिलियन!! टीम एमरटेकच्या प्रवासातला हा एक माईलस्टोन. म्हणायला गेलं तर छोटासा पण तितकाचं महत्वाचा!
( Source _ सह्याद्री फार्म्स )
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आमचे इतर लेख वाचण्यासाठी फेसबुक पेज लाईक करा

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